The global at-home healthcare industry is estimated to be valued at over 454 billion by the year 2026. And the demand for quality home healthcare services isn’t slowing down anytime soon with reports noting that access to healthcare from home is revolutionizing the way many of us seek care, particularly in a post-pandemic world.
Creating a platform that is understanding of the individual and encourages consumers to engage with healthcare is and always has been, at the heart of what we do. We have a unique position in the preventative health space in that we have historically been focused on providing preventative screenings directly to the consumer. This has given us unparalleled insights into understanding the individual and the behavioral challenges that a program needs to overcome to get consumers to engage in healthcare.
Although the majority of us know the importance of being healthy, it’s often easier said than done. In fact, a study published by Mayo Clinic found that less than 3% of Americans live what would be considered a healthy life. So, it should come as no surprise that we don’t always do the ‘right’ thing - sometimes we choose a take-out over a home-cooked meal or we delay getting critical medication filled without considering the potential outcomes down the line.
Right now, the healthcare system is designed for people to make rational decisions, it makes the presumption that people will pay the copay, take the trip to the doctor’s office and wait in line to see their doctor. Unfortunately, statistics show that on average, Americans visit the doctor a mere four times per year - a substantial difference from other countries. This usually comes down to lack of time, access, or money.
Understanding human behavior
To create a healthcare space that is dedicated to understanding the individual and the challenges they may face, it’s important to understand behavioral economics - the psychological insights into human behavior that can explain how we choose to make certain economic decisions. With this, we can predict human behavior and design healthcare products that overcome any dilemmas or potential complications.
Healthcare choices often require incurring costs today to produce future benefits. We know that going for a lipid panel or colon cancer screening test is important to prevent health concerns later on, but only 50% of people receive the screenings they need. Behavioral economics has shown that given their own values, people tend to invest too little in activities like these because they put too much weight on costs today and too little weight on future benefits. (1)
By incorporating human-centered design, it’s possible to combat barriers that patients typically experience. This collaborative process can help solve complex problems from the perspective of the people experiencing these problems and can empower organizations to invent products and experiences that are useful, functional, and affordable.
Human-centered design covers three steps: inspiration, ideation, and implementation. Our product team puts themselves in our user’s shoes during each step of the product design process, to understand the pain points of a user, and then be able to create a product that overcomes those pain points. This process can be applied to any problem that needs to be solved - whether you’re in human resources designing wellness programs or a city planner designing user-friendly cities.
At LetsGetChecked, we are proud to be in a unique position in the preventative healthcare space. Historically, we have been focused on providing preventative screenings directly to the consumer which has given us unparalleled insights into the individual and behavioral challenges. In our experience utilizing human-centered design to develop healthcare products that overcome human error in decision making, we have found that the following are the most crucial elements to incorporate into program design:
While many businesses have adopted human-centered design into their product development, we often overlook providing our people with access to programs and products that do the same - whether that’s a home-grown wellness program or diagnostics partner. To improve employee health, experience, and engagement, it is crucial to provide programs that are built for people, and that we would want to utilize in our free time.
To learn more about healthcare products designed for the user, you can get in touch with our Inside Sales team at firstname.lastname@example.org or (315) 515-5571